Fraud Paper - 1704 Words

Submit a 3 page paper that 1) explains the difference between litigating an embezzlement case in civil court and criminal court, and 2) discuss the role of an expert witness/fraud examiner in each proceeding. There are two major factions of the United States court system: civil cases and criminal cases. Both take place in courtrooms all across the country, but there are several differences that separate the two as well as the role of fraud examiner in each proceeding. The major difference of the two in an embezzlement case is: 1) In a criminal court case, the opposing parties are the prosecutor, often the Assistant District Attorney, and the defendant, represented by a trial lawyer. In a civil court case, however, the opposing parties†¦show more content†¦In a civil court case, however, the defendant is not always entitled to a jury trial, and may be assigned to a trial by judge, which means that the officiating judge has the final say. 4) In a criminal court case, the sentence can be a fine or jail time, or both. While in a civil court case, the defendant cannot go to jail, but can be forced to pay monetary damages to the plaintiff, or to return property. In the civil justice system, the primary purpose of a civil action is to recover losses and possibly reap punitive damages. In fact money and other similar damages are the main outcome in the civil justice system. In a criminal case, however, the fine will not go to the victim, but to the courts. In some cases, a defendant can be charged both civilly and criminally. Jail is reserved for sentences of less than one year’s duration, whereas prison is reserved for sentences greater than a year. The role of the fraud examiner or forensic accountant when working with attorneys and other persons related to legal matters is to: †¢ Educate counsel; †¢ reconstruct cash flow and performance from records; †¢ guide additional investigation and discovery; †¢ Make connections, draw conclusions, and offer observations; †¢ determine whether evidence supports theories of case; †¢ provide objective evaluations of the information, data and evidence; †¢ draft report and exhibits; †¢Show MoreRelatedResearch Paper (Bah Fraud and Larceny)1347 Words   |  6 Pagesoverlooked when they do not| | | |directly involve you. This research project explores the common crimes of | | | |larceny and fraud as it pertains inside the military. | | | |Being able to read, ask about and learn the consequences of a common crime is | | | Read MoreFraud Examination Enron Paper1140 Words   |  5 Pagesinvestor to purchase the stock at the put option because of the risks that was involved. 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Recommendation solutions are provided at the end of the paper on how to specify the roles for OPS and each stakeholder and members ofRead MoreFinancial Risks Of Online Banking1683 Words   |  7 Pages2.2 Fraud risks in online banking The threat landscape The section above traced the evolution of the banking industry’s adoption of IT based innovations with the aim of offering a suite of products and services to delight their retail and corporate customers and to gain cost reduction and market share. Whilst these developments have grown the market universe exponentially it has also created opportunities for crime syndicates and fraudsters to take advantage of the wider canvas and customer ignoranceRead MoreBanking Fraud And The Banking Industry1481 Words   |  6 PagesA banking fraud is the use of illegal means to gain money, assets from depositors or clients fraudulently while posing as a bank, agent or any other financial institution. In many countries and especially the United States, bank fraud is a criminal offense even though experts refer to it as a white collar crime due to the manner in which it is carried out. The paper below will look at the vulnerabilities that face the banking industry while using the example of S tanford Financial Group Company toRead MoreForensics Project Management : The New Best Friends Forever Essay928 Words   |  4 Pagesplaguing our financial world in this era, is an indication that we require â€Å"all hands on deck† in the fight against financial crimes. The variability and self-motivated nature of frauds, characterized by material destructive consequences, has raised a myriad of alarms in the corporate world. In reality, the dynamic nature of fraud perpetration present complex, intricate and titanic tasks to the forensic investigator who by mandate and dictate from the fast growing technology and sophisticated defrauding

The Start of Architecture - 1093 Words

The Start Of Architecture Architecture is the art or practice of designing and the construction of complex building structures. Architecture traces back in time to a number of traditions and religions as well as over searching stylistic trends and dates. A variety of styles have been used in the idea of architecture. The science of architecture begins with gravity. Gravity added with the creative manipulation and coordination of material, technology, light and shadow. Architecture comes with the durability, utility, and creativity. Through each generation these theories have developed and changed. The newly developed standards of today’s public safety has made an immense affect on the redesign of modern buildings. Modern buildings should be redesigned using these new standards because the security needs to be improved, materials have to be restored and replaced, and designs need to be modified or updated. Safety and security are very important in today’s society. There are thousands to millions of precautions taken to prevent harmful and dangerous things from happening. A couple years ago on the day of September 11, 2001 a series of events occurred that would change the United States forever. In between the states of New York and Washington D.C four events of terrorist attacks were made. Planes had been hijacked and flown into buildings attempting to be suicide attacks. Nevertheless these attacks ended up being more of a tragedy then suicide. In New York, The WorldShow MoreRelatedGlobal Warming And Its Effects On The Earth s Environment1078 Words   |  5 Pagesare beginning to prepare architecture students on how to design buildings that are carbon-neutral, and educating them on the global issues caused by this (Mazria). â€Å"Architecture is one of the key drivers of climate change. Between construction and the energy required to keep buildings up and running, the industry is responsible for nearly half of the carbon emissions in the U.S.† (Budds). Everyday human s produce wasteful gases that result in global warming; if architects start working to resolve thisRead MoreEa Enables Essay1355 Words   |  6 PagesEnterprise Architecture Enables Processes Paper Introduction Enterprise Architecture is defined as the representation of all the components, processes and policies of an organization. Architecture is the process of moving a business vision and strategy into effective change, communicating the current capabilities and rethinking the principles and models that describe the future state of the company and facilitate their evolution (Fui-Hoon, Lee-Shang, and Kuang, 2001). Enterprise Architecture is aRead MoreEnterprise Architecture : Business Architecture1206 Words   |  5 PagesEnterprise Architecture IA-3 2. Here are a few enterprise architecture risks provided by Regine Deleu, †¢ Stakeholders have no understanding of enterprise architecture, and therefore will not support it. This happens when the stakeholders don’t participate in the enterprise architecture program. Another reason can be that the enterprise architecture artifacts are not used in projects, and as a result management questions its value. A solution is to educate and communicate the value of enterprise architectureRead MoreUrban Design And Historical Representation Of Newcastle City1527 Words   |  7 Pagesbuild a program. Alvaro Siza Viera was highly influential through out the year; he’s style and ideas of architecture sets one of the most important idea of the studio but more generally the main principle of my way of working. Alvaro states that he’s architecture does not have a pre-establishes architectural language. This is important in order to develop a strong understanding of architecture but also the many different ways to achieve your own architectural language. â€Å"Bleach on Ink on black†Read MoreModernism And Its Impact On Art And Architecture1536 Words   |  7 Pagesstyle or movement in the arts that aims to depart significantly from classical and traditional forms.† While this explanation defines modernism in design and architecture very clearly, roots of modernism are deeper. The movement of modernism has affected arts and design forever. Modernism was a start for designers to move forward and start making necessary changes to their pieces. As discussed before during the module a design needs to be functional and futuristic this only started to become theRead MoreBuilding Design : Green Buildings1120 Words   |  5 Pagesof building architecture to the economy or environment. A building plan should not be viewed solely on the physical structure, but also the ecological and ethical impacts that the actual construction can potentially create. Eco architecture is gradually integrating developing sustainable concepts into the architectural world and experts are currently exploring green tactics to fulfill the environmental and economical needs of architecture. The term â€Å"green† is coined with eco architecture because theRead MoreThe Verchimelungsmaifest Gegen Den Rationalismus Der Architektur1451 Words   |  6 Pagesan ultimate unsurpassable point, from which all improvements and efforts can be inspected and organized as a meaningful whole. He often referred to himself as the architecture doctor, redesigning functional and industrial building into art pieces. 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Offers models i.e. matrices or diagrams for documenting each view. Enterprise architecture: Enterprise architecture is a plan followed by many organizations which mainly addresses the structural and functional aspects of the organization. Framework of EA: Enterprise architecture looks at architecture as a large and complex or a cluster of systems. Enterprise architecture is important 1. It is concerned aboutRead MoreRitter EA Framwork Research Paper1418 Words   |  6 Pagesï » ¿ Calvin Ritter IFSM 311: Enterprise Architecture and Systems EA Framework Research Paper Introduction An Enterprise Architecture Framework (EAF) provides principles and practices for creating and using the architecture description of a system. Frameworks are used to help organizations answer specific question. Enterprise Architecture framework importance is de-emphasized deliberately sometimes. Without a framework though, it is impossible to have foreseeable and repeatable outcomes

Cellular Adaptation Free Essays

In cell biology and Pathophysiology, cellular adaptation refers to changes made by a cell in response to adverse environmental changes. [1] The adaptation may be physiologic(al) (normal) or pathologic(al) (abnormal). Five major types of adaptation include atrophy, hypertrophy, hyperplasia, dysplasia, and metaplasia. We will write a custom essay sample on Cellular Adaptation or any similar topic only for you Order Now Atrophy is a decrease in cell size. If enough cells in an organ atrophy the entire organ will decrease in size. Thymus atrophy during early human development (childhood) is an example of physiologic atrophy. Skeletal muscle atrophy is a common pathologic adaptation to skeletal muscle disuse (commonly called â€Å"disuse atrophy). Tissue and organs especially susceptible to atrophy include skeletal muscle, cardiac muscle, secondary sex organs, and the brain. Hypertrophy is an increase in cell size. If enough cells of an organ hypertrophy so will the whole organ. The heart and kidneys have increased susceptibility to hypertrophy. Hypertrophy involves an increase in intracellular protein rather than cytosol (intracellular fluid). Hypertrophy may be caused by mechanical signals (e. g. , stretch) or trophic signals (e. g. , growth factors). An example of physiologic hypertrophy is in skeletal muscle with sustained weight bearing exercise. An example of pathologic hypertrophy is in cardiac muscle as a result of hypertension. Hyperplasia is an increase in the number of cells. It is the result of increased cell mitosis, or division. The two types of physiologic hyperplasia are compensatory and hormonal. Compensatory hyperplasia permits tissue and organ regeneration. It is common in epithelial cells of the epidermis and intestine, liver hepatocytes, bone marrow cells, and fibroblasts. It occurs to a lesser extent in bone, cartilage, and smooth muscle cells. Hormonal hyperplasia occurs mainly in organs that depend on estrogen. For example, the estrogen-dependent uterine cells undergo hyperplasia and hypertrophy following pregnancy. Pathologic hyperplasia is an abnormal increase in cell division. A common pathologic hyperplasia in women occurs in the endometrium and is called endometriosis. Dysplasia refers generally to abnormal changes in cellular shape, size, and/or organization. Dysplasia is not considered a true adaptation; rather, it is thought to be related to hyperplasia and is sometimes called â€Å"atypical hyperplasia. † Tissues prone to dysplasia include cervical and respiratory epithelia. Dysplasia often occurs in the vicinity of cancerous cells, and it may be involved in the development of breast cancer. Metaplasia occurs when a differentiated cell of a certain type is replaced by another cell type, which may be less differentiated. It is a reversible process thought to be caused by stem cell reprogramming. Stem cells are found in epithelia and embryonic mesenchyme of connective tissue. A prominent example of metaplasia involves the changes associated with the respiratory tract in response to inhalation of irritants, such as smog or smoke. The bronchial cells convert from mucus-secreting, ciliated, columnar epithelium to non-ciliated, squamous epithelium incapable of secreting mucus. These transformed cells may become dysplasic or cancerous if the stimulus (e. g. , cigarette smoking) is not removed. How to cite Cellular Adaptation, Papers

Marketing Plan for Bank of Cancer Research

Question: Discuss about theMarketing Plan for Bank of Cancer Research. Answer: Introduction The Bank of Cancer Research is an important and unique project which needs to be promoted effectively all across the world. It is extremely important for the organisation Bank for Cancer Research to understand its potential to contribute to a good cause. The Bank of Cancer research is a concept for a bank which is extremely important for an organisation to make sure this concept of bank is properly handled and reached in the entire world as it will contribute to a great deal in cancer research (Ferrell Hartline, 2012). Marketing plan is an extremely important tool for a particular concept to reach out to people. It could be said that most of the organisations both profit and not for profit organisations emphasise largely on their marketing and this is why it becomes extremely important for an organisation to make sure the marketing approach of the organisation is effective in nature (Westwood, 2016). The bank of cancer research is a unique concept and hence it is important for the o rganisation to make sure that the awareness of the concept is extremely effectively done. There are number of key aspects in the marketing plan which needs to be addressed effectively so that the concept can be reviewed effectively and accordingly suggestions could be made in order to improve the marketing plan for the concept (Phillips Pittman, 2014). The different aspects of marketing plan will have to be effectively managed so that this concept is effectively promoted not only the domestic market but also in the foreign market. The present study will discuss the different key aspects of marketing plan which would help to meet the objectives of the study (Koh, 2015). Marketing Plan of Bank of Cancer Research For the effective development of a marketing plan and a marketing strategy it is important for Bank for Cancer Research to understand marketing analysis and the key component of marketing analysis which would help the organisation to develop a strong marketing plan. Bank for Cancer Research is a unique concept and hence the concept might face competition which is important to be maneuvered effectively and for that it is important for them to set a strong platform to promote its product effectively. Since the BCR is a concept of a bank it has to face significant competition in the market and this is where the marketing strategy will play an important role. Even though the profit of the organisation will go to cancer research the organisation will have to focus on making the consumers understand how they could reach the audience in the best possible way (Baker, 2014). For that the companies need to understand their competitors, customers as well as the company and its strengths and wea knesses as well. The company will have to understand the key elements of the marketing mix which would help to make sure the organisation has fair bit of knowledge about its market and the key elements of the market. Critically analysing the concept for the bank it could be said that it is a concept which needs to be effectively promoted and for that it is extremely important for the organisation to make sure the marketing approach is proper and well connected with the aims and objectives of the study. Marketing Analysis of BCR The marketing analysis of the organisation Bank of Cancer Research will help the organisation to understand its competitors, the company itself and the customers with whom the organisation could constantly improve (Westwood, 2016). The company Bank of Cancer Research is comparatively a new concept and the company has planned to start operating in Australia and in other markets which would help the organisation to get better results. The company is focused on using all its profits in the cancer research which is a unique concept and hence the company also pledges to operate for the betterment of the society. The main objective of the organisation Bank of Cancer Research is to eradicate cancer from the society and hence to motivate cancer research through effective funding. The bank will operate similarly as other banks only with the difference that whatever it earns and retains as profits will go to the cancer research which will definitely provide upper hand in its business market (Koh, 2015). The main strength of the organisation will be to make sure that it aims to operate for a good cause which would play a huge role for the organisation in the market (Weerawardena Mort, 2012). The weakness of the concept B ank is it is new to the market and hence will not get proper backup from the market (Westwood, 2016). The main motive of the organisation Bank of Cancer Research is to contribute to cancer research and development of new medicines in the field of Oncology and hence it is a noble cause for which the company is operating in the market and hence it could be said that its motive will definitely help the organisation to operate and generate revenue. The organisational culture is mainly focused on achieving the organisational objectives and hence it could be said that the organisation emphasises on making each and every employee understand their role and responsibilities to reach its organisational goals and objectives. The main product of the organisation is the banking service and it is important for the organisation to have proper employees who are well trained in banking so that the role culture is effectively followed by the organisation. Hence it could be said that the companys stre ngth lies in its concept and the way it has planned to operate in the market whereas the weaknesses being inexperience and lesser network in the market might hinder its growth and development (Maple, 2013). The competitor Analysis is an extremely important aspect in marketing analysis as it helps the organisation to focus on analysing the market and the possible competition it is going to face in the market. There are few organisations those who work for certain causes in the market and they become one of the key competitors of the organisation Bank of Cancer Research. Bank of Cancer Research is a company which is completely a not for profit organisation and the organisation focuses on meeting the objectives for the betterment of the society. In this situation it is important for the organisation to mention that there are number of multinational banking groups who have largely encashed on this concept to generate significant interest among the consumers in the market. Companies like Lloyds Bank, Royal Bank of Scotland, The Commonwealth Bank Australia, Hong Kong and Shanghai Banking Corporation are certain competitors of the company as even though their main focus is profit most of these organisations have operated for the betterment of the society as well which has largely helped them to gain consumer interest (Baker, 2014). It could be said that the these companies have effectively developed a section in the organisation that has operated as NGO or developed Cause related financial services which has made them strong competitor of the organisation. These organisations are comparatively older to Bank of Cancer Research and hence have better market share and strong customer support which makes the competition very tough for the organisation. It is also important to mention that these organisations do have profit motive which also creates a disadvantage for them as BCR is completely focused on improved infrastructure for cancer research (Maple, 2013). Talking about the customer it could be said that the consumers nowadays are ethical in nature. Ethical consumerism is one of the key characteristics of the consumer market and hence consumers understand what they want to buy and what not (Berthon, 2012). Around 8 million people die every year of cancer and the common people are quite aware of it and hence most of the consumer tends to support genuine cause nowadays which makes the movement prepared by the organisation BCR better and effective (Boone Kurtz, 2013). The importance of customer analysis cannot be measured but it could be said that customer analysis becomes one of the key aspects in a marketing plan (Ritter, 2014). The customer analysis is likely to help BCR to develop its business strategy as well as the marketing strategy (Westwood, 2016). It should be noted that the global banking industry is vast and consumers tend to rely more on the renowned businesses operating in the market and hence it will become tougher to reac h these consumers easily (Morgan, 2012). There is a certain level of brand loyalty that acts among these consumers which is extremely important to be reduced in order to reach these consumers and this could only be done with the help of effective business strategy (Griffith and hopner, 2013). It is important for the organisation to develop a marketing strategy which would help the organisation to come closer to consumers and promote its product in the market (Kotler, 2012). Marketing Mix of BCR Analysing the importance of the elements of the marketing mix is important for the organisation as it will help to make sure these elements are effectively implemented. The marketing mix involves elements like product, price, place and promotion and understanding and implementing these elements in the business will help the organisation to a large extent to grow and develop (Rashid et al., 2013). Product: The basic product of the Bank of Cancer Research is financial services similar to the banks where consumers keep their money safe (Boone, 2013). This company offers banking services with a special motive which clearly makes the service of the product much interesting. The profits received from the financial services provided will go to cancer charity and this is an added incentive to the product and hence will definitely create much more interest on the product and augments the interest of the product effectively and hence it could be said that the core product is the financial service provided but the augmented product is the contribution which every consumer could do with every transaction they make through this bank and hence it could be said that it is a unique and noble initiative which is definitely going to provide opportunities for the consumers. The different products offered by this banking service are: private banking, commercial banking, retail banking, mobile an d internet banking, loans and finance, cards, insurance and payment services et cetera (Armstrong et al., 2012). Price: The organisation BCR has robust understanding of the economic markets and hence its pricing policies will have to be effective and flexible. Its main sources of revenue will be levies on lockers, credit card usage and debit card usage, demat accounts, Current accounts and different types of interest on loans and mortgages. The organisation sets its prices comparatively lower to its competitors in the market which would provide opportunities in the market (Berthon et al,, 2012). Place: The organisation Bank of Cancer Research will be operating in UK, Australia and certain other locations in the world but the main focus of the company is to spread the awareness of this initiative which would help to get better response from the consumers effectively and hence it is important for the organisation BCR to operate through cloud based technology which would help the organisation to get response all across the world. As a banking organisation the company should be focused on accessibility and hence the organisation should focus on opening offices in new locations not only in the domestic market but also in the foreign market (Morgan et al., 2012). Promotions: It is extremely important for the organisation to implement a strong promotional strategy which would help the organisation to make sure its awareness reaches every part of the world effectively (Palmer, 2014). For Promotions the company could avail the online media especially the social media which would help to communicate with many people and improve the connectivity and create awareness. On the other hand the organisation could also focus on mass media marketing for instance advertisement in TV and radio. Sales promotions will largely create interest and promote business like zero balance account openings, lower rates and discounts in loans and finances for first few consumers for a stipulated period of time et cetera (Mullins et al., 2012). Segmentation, Positioning and Targeting of BCR The segmentation of the products and services of the organisation could be done with the help of demographics, psychographics et cetera. The organisation could target consumers on the basis of income and lifestyle choices and interests which would help to get response from the consumers which would help the organisation to improve its services and accordingly improve its opportunity to increase profit. Hence the organisation should segment the market with the help of demographics as well as psychographics. On the other hand the positioning of the company should be done at all levels of the society as it is a charitable and cause related financial service and this form of positioning will help the organisation to receive response from all the levels of the society allowing the organisation to address the issues and queries of the consumers. The targeting of the company should be done among the consumers who are interested to make changes in the society and supporting cancer research i s definitely a strong cause which would help the organisation to contribute to the welfare of the society (Morgan, 2012). Critique of the New Product Bank of Cancer Research From the perspective of a common man Bank of Cancer Research is a good initiative as it will help to get ample support for people suffering from cancer or may be for those who are suffering the pre-malignant stage (Westwood, 2016). To critically analyse this concept it could be said that it is definitely a good concept but with significant barriers as to be able to settle down in a market with competition from RBS, Commonwealth Bank, Lloyds Bank is tough and hence the marketing strategy will play a huge role. The new product will only be effective when it communicates well with the consumers and it is only possible when it reaches the consumers through the right approach (Baker, 2014). Conclusion and Recommendations This bank of cancer research is an effective concept but the bank will face tremendous competition from different companies all across the world with much more stronger market share and better market presence and hence it is extremely important for the organisation to implement its marketing strategy effectively and for that certain key suggestions would come in handy for the organisation Bank of Cancer Research which are given below: The market condition is unknown for the organisation BCR and hence the company should follow a penetration strategy to enter a new market which would help to get good response initially. Constant monitoring of the above discussed marketing strategy is important as it will help to work on the loopholes and shortcomings. Implementing a strong budget on the marketing strategy of the organisation will be important to control the marketing movement of the organisation. Constant market research and identification of competitor shortcomings is important. Improvement of its cloud based system of operation will be perfect to control cost and still work effectively (Kotler, 2012). References Armstrong, G., Kotler, P., Harker, M., Brennan, R. (2012).Marketing: an introduction. Pearson Prentice-Hall, London. Baker, M.J., (2014).Marketing strategy and management. Palgrave Macmillan. Berthon, P. R., Pitt, L. F., Plangger, K., Shapiro, D. (2012). Marketing meets Web 2.0, social media, and creative consumers: Implications for international marketing strategy.Business horizons,55(3), 261-271. Boone, L. E., Kurtz, D. L. (2013).Contemporary marketing. Cengage learning. Ferrell, O.C. Hartline, M., (2012).Marketing strategy, text and cases. Nelson Education. Kotler, P. (2012).Kotler on marketing. Simon and Schuster. Maple, P. (2013).Marketing Strategy. Directory of Social Change. Morgan, N. A. (2012). Marketing and business performance.Journal of the Academy of Marketing Science,40(1), 102-119. Morgan, N. A., Katsikeas, C. S., Vorhies, D. W. (2012). Export marketing strategy implementation, export marketing capabilities, and export venture performance.Journal of the Academy of Marketing Science,40(2), 271-289. Mullins, J., Walker, O. C., Boyd Jr, H. W. (2012).Marketing management: A strategic decision-making approach. McGraw-Hill Higher Education. Phillips, R. Pittman, R., (2014).An introduction to community development. Routledge. Rashid, M., Abdeljawad, I., Manisah Ngalim, S., Kabir Hassan, M. (2013). Customer-centric corporate social responsibility: A framework for Islamic banks on ethical efficiency.Management Research Review,36(4), 359-378. Weerawardena, J., Mort, G. S. (2012). Competitive strategy in socially entrepreneurial nonprofit organizations: Innovation and differentiation.Journal of Public Policy Marketing,31(1), 91-101. Westwood, J., 2016.How to write a marketing plan. Kogan Page Publishers. Ritter, J., 2014. " What is the role of marketing in strategic planning"?.The Business Management Review,4(4), p.88. Sheth, J.N. and Sisodia, R.S., 2015.Does marketing need reform?: Fresh perspectives on the future. Routledge. Wei, Y.S., Samiee, S. and Lee, R.P., 2014. The influence of organic organizational cultures, market responsiveness, and product strategy on firm performance in an emerging market.Journal of the Academy of Marketing Science,42(1), pp.49-70. Gummesson, E., Kuusela, H. and Nrvnen, E., 2014. Reinventing marketing strategy by recasting supplier/customer roles.Journal of Service Management,25(2), pp.228-240. Koh, A.C. and Brunner, J.A., 2015. Consumer Perceptions Towards Products Made in the Peoples Republic of China: Implications for Marketing Strategy. InProceedings of the 1988 Academy of Marketing Science (AMS) Annual Conference(pp. 122-126). Springer International Publishing. Palmer, M., Simmons, G. and Mason, K., 2014. Web-based social movements contesting marketing strategy: The mobilisation of multiple actors and rhetorical strategies.Journal of Marketing Management,30(3-4), pp.383-408. Schleimer, S.C., Coote, L.V. and Riege, A., 2014. Headquarters to subsidiary transfer effects on marketing strategy exploitation.Journal of Business Research,67(3), pp.307-315. Griffith, D.A. and Hoppner, J.J., 2013. Global marketing managers: Improving global marketing strategy through soft skill development.International Marketing Review,30(1), pp.21-41. Kumar, V., 2015. Evolution of marketing as a discipline: What has happened and what to look out for.Journal of Marketing,79(1), pp.1-9. Kolb, B.M., 2016.Marketing Strategy for Creative and Cultural Industries. Routledge. Wilken, M.F., MacDonald, J.C., Erickson, G.E., Klopfenstein, T.J., Schneider, C.J., Luebbe, K.M. and Kachman, S.D., 2015. Marketing strategy influences optimum marketing date of steers in relation to corn price and days on feed11A contribution of the University of Nebraska Agricultural Research Division, supported in part by funds provided through the Hatch Act.The Professional Animal Scientist,31(3), pp.224-236.